Monday, January 12, 2009

Microblog: Facebook #1?

According to Comscore - Facebook because the largest worldwide network back in the middle of 2008 - but it's still lagging behind MySpace in terms of page views - 76 million unique visitors for MySpace versus 54.5 million for MySpace.

In the US - Facebook's growth was 3.8% per month (a big number when you're talking about those kind of pageview numbers) - versus MySpace's growth rate of just 0.8% (still - a great number given the sheer volume of page views). Assuming that growth rate continues, Facebook should overtake MySpace sometime in 2010.

The question is - who cares? I think the most important social media site is the one that people are using. The one where you can connect with your customers, employees, friends, and colleagues. So it's important to be on the social network they use as their primary contact point. Most people, if they're on social media at all - are NOT on 6 different services. They're on ONE - or maybe TWO...

It sort of comes down to the age-old "cool kid" factor. A few years ago MySpace was the cool kid - and now, I believe, that Facebook is the new cool kid. What do you think?

No comments:

Web Analytics