If you have any kind of online commerce site - you know the problem - abandoned shopping carts. This is really a bummer since you've managed to get people to your site, presented something they are interested in, written your copy and done your photography in such a way as to convince them to hit the "Add To Cart" button - and then, just when they're ready to checkout - they get distracted, or grok at the shipping charges or SOMETHING - but they never complete the transaction.
Here's some tips to help minimize shopping cart abandonment:
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